How do we produce search engine friendly websites for customers?
The Search engine friendly website process
Customers, with or without websites, approach us for assistance with marketing their business via the web. They will typically either have had disappointing performance from their existing website or perhaps they have been paying too much for the search engine optimisation services they have had. Often they will wish to represent their product or service range to the web in a way that maximises market exposure to potential customers. We achieve this via search engine optimisation.
We will decide with the customer the direction they wish their business to go, and the products or services they wish to promote. On the basis of this we decide upon a term or series of terms that describe that product or service. For example, an engineering company might choose the terms "manual machining sheffield". We then produce a website for the customer that unambiguously indicates the offer of this service to the public.
We then develop a search engine friendly site. It is uploaded and its performance in the Google search engine is monitored. If the site appears on the first page of Google for the agreed search terms, the exercise is considered a success. If it is not highly enough ranked, we revise the design and upload the revised pages.
Search engine friendly examples
BPH engineering of Sheffield (www.bphengineering.co.uk)
Bell Gears of Sheffield (www.bellgears.co.uk)
Dancecentral (www.dancecentral.co.uk)
Laycock precision engineering (www.laycockprecision.com)
Frank beal engineering (www.frankbeal.co.uk)
Meadowlark technology (www.meadowlark.co.uk)
The above are just a small sample of what might be achieved, and all websites can be tailored to the individual requirements of the customer. We like to use customers photographs, logos and marketing materials, but can also save you money by developing a more generic site.
The Search Engine Friendly Website Approach
To produce a website that web users can readily find, we work with the website owner to produce a compelling site with carefully structured and presented content. Web users want to type a meaningful search term in Google and see a list of potential suppliers of that product or service. They need evidence that the listed supplier has expertise in that area, and that there is no risk associated with any investment they may undertake. A website that looks professional, and clearly indicates the owners expertise fulfils these criteria. There are plenty of examples of websites that do not however.
Websites often fail users for two reasons:
- They conceal what is being offered.
- They focus on clever presentation that may not be to the customers taste.